Standard Asset Company outlines $1.5 billion Bitcoin and UAE real estate strategy

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The new Abu Dhabi firm plans to use hotel and branded residence income to build a Bitcoin reserve managed by Coinbase Asset Management

Wed 4 Nov 2026 · 16:47 EST · 3 min read

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A new proprietary investor has set up shop in Abu Dhabi with a plan that sounds like two pitch decks stapled together. Standard Asset Company (SAC) wants to buy income-producing UAE real estate and use the proceeds to build a long-term Bitcoin reserve.

The firm is targeting a total of $1.5 billion for the strategy. It plans to run the program over 10 years and review its allocation every quarter.

The details: hotels in, Bitcoin out

SAC, officially registered as Standard Proprietary Company Ltd., opened its headquarters in the Abu Dhabi Global Market (ADGM) on October 27, 2026. The launch doubles as the company’s public debut.

The real estate side focuses on hospitality properties and branded residences. Those are assets meant to throw off operational income, not just sit on a balance sheet waiting to appreciate.

The crypto side is a Bitcoin reserve that SAC intends to build in phases. The firm says that reserve will be supported by managed yield strategies.

SAC calls its model “generate-retain-redeploy.” Put simply, the properties earn cash, the company holds onto it, and then it channels that cash into acquiring and managing Bitcoin.

Coinbase Asset Management has been named the exclusive manager of SAC’s Bitcoin reserves. For a firm with no prior history, attaching an established institutional custodian and overseer is a credibility move as much as an operational one.

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One notable gap: SAC has not disclosed how the $1.5 billion will be split between real estate and Bitcoin. The quarterly allocation reviews mean that split may shift over time anyway.

Who is behind it

SAC was founded by Sakhib Waseem, Adam Ali, and Mason Borda. The trio collectively brings more than $7 billion in transaction advisory experience, along with backgrounds in digital asset offerings.

The company also lists Brett Tejpaul and Sheikh Mohammed Bin Maktoum Bin Juma Al Maktoum among its notable advisers and shareholders.

On the regulatory front, SAC is registered with ADGM but is not a licensed financial services provider. That distinction fits its proprietary structure, meaning it invests its own capital rather than managing money for outside clients.

Background: Abu Dhabi’s institutional push

SAC frames its launch as a bridge between the UAE’s real estate sector and digital asset management. The company positions this as aligned with the UAE’s strategic vision to encourage institutional digital asset activity.

What this means

The undisclosed allocation is the biggest open question for anyone sizing up the plan. A $1.5 billion strategy that is mostly real estate is a property company with a crypto hobby. One that leans heavily toward Bitcoin is closer to a treasury vehicle with real estate attached.

Quarterly reviews give SAC room to tilt toward whichever side is performing. It also makes the firm harder to categorize from the outside.

The managed yield component deserves attention too. Earning yield on a Bitcoin reserve can boost returns, but it also introduces counterparty and strategy risk that pure cold storage avoids. Having Coinbase Asset Management in charge helps on the oversight side, though SAC has not detailed which yield strategies it plans to use.

What to watch next: the first disclosed property acquisitions, any statement on the real estate versus Bitcoin split, and early details on the size and pace of Bitcoin purchases.

Disclosure: This article was edited by Vivian Nguyen. For more information on how we create and review content, see our Editorial Policy.